EMPOWERING CREATORS TO SELL ART ON THE BLOCKCHAIN
BACKGROUND
Minting (the process of turning images into unique non-fungible tokens) on the Cardano blockchain was complex, requiring coding skills or costly developers. Many creators wanted to sell on our marketplace but didn’t know where to begin.
Mint cost calculator
For transparency and building trust with creators, we added a mint cost calculator to estimate net earnings based on collection size and NFT price.
JPG Studio
JPG Studio is a no-code platform that allows creators to turn their raw artwork into NFTs. Creators add in each individual layer of their artwork, assign each layer a trait (ex. background, face, accessory), and then generate NFTs with all possible trait combinations.
Previously, this all would have needed to be done with the help of a developer. With JPG studio, artists could generate whole collections of thousands of NFTs in less than 15 minutes.
In JPG Studio, creators import their layers, assign traits, and set rarity (how often each trait shows up in the collection). They can also set trait relationships, so certain traits either always or never appear together.
One collection, Stag Alliance, used JPG Studio to generate their collection and sold out within minutes, generating ₳2M+ in trading volume. We showcased their success in a case study, boosting traffic and conversions for our minting platform.
Video demonstrating how Stag Alliance was created using JPG Studio (made using Adobe After Effects).
Mint setup dashboard
Creators can set up their mint via a dashboard that simplifies tasks into clear steps, with tooltips, hints, and help center links for guidance.
Merchants can generate a unique URL which links to an external document upload page
Launching the mint
When all steps are completed, the creator can launch the mint with one click, creating a new minting page tied to their collection on JPG Store.
The mint can be set up in multiple phases with increasing prices, encouraging users to mint early.
Minting NFTs
Buyers can select the number of NFTs to purchase, submit payment, and in a few moments the minted NFTs will be transferred to their wallet.
Resale on the secondary market
During high-demand mints, NFT prices can soar. Buyers can quickly list their NFTs for sale via the success modal or collection page to capitalize on price gains.
The buyer can switch to the “NFTs” tab to sell their newly minted NFTs, or purchase additional ones.
Minting calendar
To help creators get more exposure with their projects, we added a minting calendar, where any creator could submit their collection minting through JPG Store. Buyers looking for new artwork to purchase could discover and keep track of upcoming mints.
SUMMARY
My role
As the lead designer, I researched competitors and interviewed creators to identify pain points. I designed the end-to-end experience of our minting platform, from creator setup to NFT minting and resale on our marketplace.
Creator pain points
Product objectives
Outcome
Our minting platform has become the preferred platform for creators on Cardano, with over ₳800K in minting revenue made since launch. We’ve paid out over ₳41M in royalties to creators through secondary sales of NFTs across all collections, supporting them for further development of their projects.